prikaz prve stranice dokumenta Sponzorstvo u kulturi - partnerstvo između kulture i gospodarstva
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master's thesis
Sponzorstvo u kulturi - partnerstvo između kulture i gospodarstva
2016. urn:nbn:hr:156:615431
Azenić, Sanja
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in cultural management

Cite this document

Azenić, S. (2016). Sponzorstvo u kulturi - partnerstvo između kulture i gospodarstva (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:615431

Azenić, Sanja. "Sponzorstvo u kulturi - partnerstvo između kulture i gospodarstva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:615431

Azenić, Sanja. "Sponzorstvo u kulturi - partnerstvo između kulture i gospodarstva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:615431

Azenić, S. (2016). 'Sponzorstvo u kulturi - partnerstvo između kulture i gospodarstva', Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:615431

Azenić S. Sponzorstvo u kulturi - partnerstvo između kulture i gospodarstva [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2016 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:156:615431

S. Azenić, "Sponzorstvo u kulturi - partnerstvo između kulture i gospodarstva", Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:156:615431

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Metadata
TitleSponzorstvo u kulturi - partnerstvo između kulture i gospodarstva
Title (english)Sponsorship in Culture - Partnership between Culture and Economy
AuthorSanja Azenić
MentorVladimir Cini (mentor)
Committee memberMarija Tolušić (predsjednik povjerenstva)
Committee memberVladimir Cini (član povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in cultural management)
Osijek
Defense date and country2016-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kultura, ulaganje u kulturu i njeno sponzoriranje, i gospodarstvo međusobno su povezani pojmovi koji se u mnogim aspektima ljudskog djelovanja međusobno isprepliću. Gospodarski subjekti (tvrtke, agencije i druge organizacije) novcem potiču kulturu. S druge strane, kulturne aktivnosti kroz organizaciju svog djelovanja angažiraju druge tržišne subjekte te, potičući potrošnju, stvaraju učinke nad određenim tržištem, tj. gospodarstvom. Sponzorstvo u kulturi samo je jedan od načina financiranja kulture od strane gospodarskih subjekata ili pojedinaca. Zašto ulagati u kulturu te, na koje načine i zašto to činiti samo su neka od pitanja koja će biti obrađena u ovome radu.
Abstract (english)
Culture, investing in arts and its sponsorship, and the economy are interrelated concepts in many aspects of human activity interwoven. Economic subjects (companies, agencies and other organizations) originate culture with money. On the other hand, cultural activities through the organization of its activities involve other market operators and encouraging consumption, creating effects of certain markets the economy. Sponsorship in culture is just one of the ways of financing culture by companies or individuals. Why invest in culture and, in what ways are only some of the questions that will be explained in this work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:615431
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-12-29 09:36:44