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master's thesis
Medijsko prikazivanje roda i percepcija rodnih uloga
2017. urn:nbn:hr:156:427312
Basarić, Tena
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Cite this document

Basarić, T. (2017). Medijsko prikazivanje roda i percepcija rodnih uloga (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:427312

Basarić, Tena. "Medijsko prikazivanje roda i percepcija rodnih uloga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:427312

Basarić, Tena. "Medijsko prikazivanje roda i percepcija rodnih uloga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:427312

Basarić, T. (2017). 'Medijsko prikazivanje roda i percepcija rodnih uloga', Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:427312

Basarić T. Medijsko prikazivanje roda i percepcija rodnih uloga [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:156:427312

T. Basarić, "Medijsko prikazivanje roda i percepcija rodnih uloga", Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:427312

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Metadata
TitleMedijsko prikazivanje roda i percepcija rodnih uloga
Title (english)A Media Portrayal of Gender and a Perception of Gender Roles
AuthorTena Basarić
MentorŽeljko Pavić (mentor)
Committee memberIvo Džinić (predsjednik povjerenstva)
Committee memberŽeljko Pavić (član povjerenstva)
Committee memberGordana Lesinger (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2017-06-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Specific Sociologies
Abstract
Rad se bavi istraživanjem rodnih nejednakosti u različitim medijskim formama. Nejednak je pristup medija prema muškarcima i ženama otvorio jedan sasvim novi problem. Problem diskriminacije i pretjerane seksualizacije u medijima može utjecati izrazito loše na samopouzdanje žena i na zastupljenost žena u pojedinim televizijskim emisijama. Cilj je ovoga rada ukazati na visoku nejednakost između muškaraca i žena te prikazati način na koji su muškarci, odnosno žene portretirane u medijskim sadržajima. U radu je prikazano nekoliko studija koje su istražile kako su žene prikazane u reklamama, na internet portalima, u video-igricama, filmovima te televizijskim emisijama. Osim navedenog, rad donosi objašnjenja pojma roda i rodnih uloga, učinke preuranjene seksualizacije kod mladih djevojaka, model nacionalne kulture Geerta Hofstedea, uporabu zamjenica "ona" i "on" unutar medijskog konteksta te svjesnost mladih o problemu stereotipnog prikaza žena. Rad je isprepleten brojnim istraživanjima kojima sam se poslužila, kako bih ukazala na nedovoljnu svjesnost društva o položaju žene u medijima, koji je još uvijek tradicionalan kao i u ostalim društvenim sferama.
Abstract (english)
This paper work deals with the research of gender inequalities in different media forms. The unequal access of the media to men and women has opened up a completely new problem. The issue of discrimination and excessive sexualization in the media may have a negative impact on the self-confidence of women and on the representation of women in television shows as well. The aim of this paper is to emphasize high inequalities between men and women. Other important thing is to show the way that men and women are portrayed in media content. Several studies have shown the perception of women in advertisements, internet portals, video games, movies and television shows. Apart from the above, the paper gives an explanation of the concept of gender and gender roles, the effects of premature sexualization among young girls, Geert Hofstede's model of national culture, the use of the pronouns "she" and "he" within the context of the media and also young people's awareness of the stereotypical representation of women. This work is intertwined with the many researches I have used, to point out the insufficient awareness of the society about the position of women in the media. The position of women in the media is still traditionally depicted as well as in the other social spheres.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:427312
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-02 09:11:41