European Capital of Culture is one of the most important and most prestigious programs through culture and creativity seeks to develop and strengthen the city. It has strong cultural, creative, and the European dimension. Seeks to preserve and promote the diversity of cultures in Europe and on the surface of the rise of their creative potential. Many cities have since 1985 gone through this program and each in a different way faced with challenges and opportunities that this program offers him. The aim and purpose of this paper is to present the cities through the program of the European Capital of Culture, will present their creativity and resourcefulness. Many cities have since 1985 participated in this project, many cities have passed through this difficult and painful, but ultimately a cost-effective way. As the title of European Capital of Culture means for them? How and in what way it can be used for the benefit of the city? As the cities around and did they succeed? On all these questions, we have the answer and they follow below. In 2016, a Croatian city is European Capital of Culture, which will deal in 2020, but it is Rijeka. Croatian city is European Capital of Culture? Certainly a great title and a great thing, not only for Rijeka, which is called, but also for the whole of Croatia. This paper presents the cultural and creative program of Rijeka and shows how it will use its potential in 2020 and show us why she is the one chosen.