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undergraduate thesis
Društvene mreže i odnosi s javnošću
2017. urn:nbn:hr:156:661478
Biglbauer, Emma
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Cite this document

Biglbauer, E. (2017). Društvene mreže i odnosi s javnošću (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:661478

Biglbauer, Emma. "Društvene mreže i odnosi s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:661478

Biglbauer, Emma. "Društvene mreže i odnosi s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:661478

Biglbauer, E. (2017). 'Društvene mreže i odnosi s javnošću', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:661478

Biglbauer E. Društvene mreže i odnosi s javnošću [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:156:661478

E. Biglbauer, "Društvene mreže i odnosi s javnošću", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:661478

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Metadata
TitleDruštvene mreže i odnosi s javnošću
Title (english)Social Networks and Public Relations
AuthorEmma Biglbauer
MentorŽeljko Pavić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2017-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Pojava, razvoj i širenje društvenih mreža donose brojne promjene u našem svakodnevnom životu. Društvene mreže su uvelike utjecale i na samu komunikaciju te na razvoj novih načina komunikacije kako između pojedinaca tako i između tvrtki. Njihovu važnost za poslovanje posljednjih godina prepoznaje sve više organizacija i tvrtki, od manjih pa sve do onih većih sa snažnijim utjecajem. Način komuniciranja i brzina pružanja povratne informacije koje društvene mreže iziskuju tvrtkama su nerijetko nedostižni pa vođenje online komunikacije prepuštaju agencijama za odnose s javnošću od kojih većina u sastavu svojih timova ima osobe posebno obučene za upravljanje društvenim mrežama, tzv. community managere. Agencije za odnose s javnošću koriste društvene mreže za privlačenje novih klijenata i predstavljanje projekata na kojima rade, a putem društvenih mreža za cilj imaju poboljšati komunikaciju i interakciju s korisnicima. Važnost društvenih mreža za učinkovito poslovanje s godinama će sve više rasti, što dokazuje važnost društvenih mreža pri izradi komunikacijskog plana i strategija. Neke od ključnih društvenih mreža za učinkovite odnose s javnošću putem online medija su Twitter, Facebook, Instagram i LinkedIn, a učinkovita krizna komunikacija ključ je dobre dvosmjerne komunikacije između tvrtke i relevantnih javnosti.
Abstract (english)
Appearance, development and spreading of Social media brought many changes into our daily lifestyle, which had major impact on communication, development of new communication techniques between people and companies. Its importance in recent years is recognized by more and more organizations and companies. Mode of communication and speed of feedback that Social networks require are often unattainable for companies. Therefore, companies indulge agencies for Public Relations in order to manage their online communications. Most of agencies have people specially trained to manage Social networks as a part of their teams, so-called community managers. Agencies for Public Relations use Social media to attract new cusotmers and present projects they are working on and as a main goal they are set to increase communication and interaction with users via social media. Importance of social media will grow through the years which is already proven with importance of including social media whlile making communication plans and strategies. Some of key Social media networks for efficient Public Relations through online media are facebook, twitter, instagram and LinkedIn. Effective crisis communication is the key to good two-way communication between company and its relevant audience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:661478
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-08 11:13:41