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undergraduate thesis
Medijsko definiranje rodnih uloga i rodni stereotipi
2017. urn:nbn:hr:156:999208
Pavić, Sabina
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Cite this document

Pavić, S. (2017). Medijsko definiranje rodnih uloga i rodni stereotipi (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:999208

Pavić, Sabina. "Medijsko definiranje rodnih uloga i rodni stereotipi." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:999208

Pavić, Sabina. "Medijsko definiranje rodnih uloga i rodni stereotipi." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:999208

Pavić, S. (2017). 'Medijsko definiranje rodnih uloga i rodni stereotipi', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:999208

Pavić S. Medijsko definiranje rodnih uloga i rodni stereotipi [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:156:999208

S. Pavić, "Medijsko definiranje rodnih uloga i rodni stereotipi", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:999208

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Metadata
TitleMedijsko definiranje rodnih uloga i rodni stereotipi
Title (english)Media Definition of Gender Roles and Gender Stereotypes
AuthorSabina Pavić
MentorŽeljko Pavić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2017-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
Ovim se radom želi istražiti kakav utjecaj imaju danas sve više prisutni masovni mediji na stvaranje rodnih uloga i rodnih stereotipa te imaju li ga uopće. Najviše će se obratiti pozornost na već duboko ukorijenjene rodne uloge koje su još uvijek prisutne u velikom dijelu, kako privatnih tako i javnih sfera života. Od davnina žene su bile niža klasa, nisu imale jednaka prava kao muškarci, nisu se mogle obrazovati na istoj razini, jednostavno su bile marginalizirane. Danas masovni mediji imaju veliku moć prijenosa informacija, ali njima se prenose i općeprihvaćeni kulturni obrasci poimanja roda i spola koji mogu utjecati na percepciju ljudi, njihove stavove, uvjerenja i ponašanja. Rodna stereotipizacija tako je najviše izražena u oglašivačkoj industriji, odnosno reklamama, bilo na televiziji, internetu, radiju ili u tisku. Pronalazimo ga i u informativnom programu, dramskim serijama, video igrama. No, pitanje koje se postavlja je odražavaju li zapravo mediji društvo ili je društvo ono koje upravlja medijima?
Abstract (english)
This paper seeks to explore the impact of today's increasingly mass media on the creation of gender roles and gender stereotypes, and whether they have it at all. Much attention will be paid to the already deeply rooted gender roles that are still present in much of both private and public spheres of life. Since olden times, women were the lower class, did not have the same rights as men, could not be educated at the same level, they were simply marginalized. Today, mass media have a great deal of information transfer power, but also generally accepted cultural patterns of gender and gender perception that can affect people's perceptions, attitudes, beliefs, and behaviours. Gender stereotyping is thus most pronounced in the advertising industry, in commercials, either on television, the Internet, radio or in print. We find it in an information program, drama series and video games. But the question posed is whether the media is reflecting the society or the society controls and manages the media?
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:999208
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-08 12:59:56