Cultural entrepreneurship is one of the least researched areas of cultural and creative industry. On the other hand, this area has great potential and opportunity for rapid growth. The aim of this paper is to explain the current situation in cultural and creative industry, in cultural entrepreneurship in Croatia and to have a look at existing positive examples in practice. Research has shown that cultural and creative industries are surviving and growing despite of the economic crisis and are certainly a form of entrepreneurship that will exist in the future. This is why cultural and creative industries and cultural entrepreneurship deserve more attention from cultural policy makers. This a sector in which micro-enterprises and an above-average number of self-employed people prevail. Market entry is easier than in other sectors. There is significant space for sector expansion and employment growth in Croatia. In this context, it is necessary to support the development of cultural entrepreneurship through various forms of support - through direct financial support, in the form of facilitations of all kinds and through education of cultural entrepreneurs and synergy at all levels. Such development would create new jobs and provide long-term development of cultural and creative industries. The United Kingdom serves as a positive example on how to encourage cultural entrepreneurship and the development of cultural and creative industries, which in the cultural sector is called the World's creative hub. In Croatia, entrepreneurship in cultural and creative industry is not currently developed, but with the support of "Entrepreneurship in Culture" the Ministry of Culture has started to financially support the development of entrepreneurship in culture. In addition, there are some of the programs that Croatian cultural entrepreneurs can use, such as the Culture Nova and Creative Europe programs with the Culture and Media subprograms. This paper also provides examples of good practice in the world and recommendations for further development of entrepreneurship in culture.