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master's thesis
Propaganda i njezin utjecaj na formiranje javnog mišljenja
2017. urn:nbn:hr:156:366391
Šimunović, Hrvoje
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Cite this document

Šimunović, H. (2017). Propaganda i njezin utjecaj na formiranje javnog mišljenja (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:366391

Šimunović, Hrvoje. "Propaganda i njezin utjecaj na formiranje javnog mišljenja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:366391

Šimunović, Hrvoje. "Propaganda i njezin utjecaj na formiranje javnog mišljenja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:366391

Šimunović, H. (2017). 'Propaganda i njezin utjecaj na formiranje javnog mišljenja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:366391

Šimunović H. Propaganda i njezin utjecaj na formiranje javnog mišljenja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:156:366391

H. Šimunović, "Propaganda i njezin utjecaj na formiranje javnog mišljenja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:366391

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Metadata
TitlePropaganda i njezin utjecaj na formiranje javnog mišljenja
Title (english)Propaganda and its Influence on Public Option Formation
AuthorHrvoje Šimunović
MentorIvica Šola (mentor)
Committee memberMarina Đukić (predsjednik povjerenstva)
Committee memberIvica Šola (član povjerenstva)
Committee memberIvo Džinić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2017-08-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U ovome radu riječ je o prepoznavanju društvenih pojava koje se mogu svrstati u područje kontrole mišljenja. Iako je povijest puna primjera u kojima su elite pokušavale kontrolirati narod, 20. stoljeće nametnulo se kao povijesno razdoblje u kojemu je zabilježen najveći društveno-politički uspon. Svijet je u gotovo svim područjima života zakoračio u novu eru. Uz industrijski i ekonomski uzlet javljaju se i novi načini stjecanja moći. Na tome tragu ide i razrada sve složenijih i nemilosrdnijih načina utjecaja na čovjeka, tj. narod. Na populaciju „običnih“ građana/kupaca/publike/glasača, gleda se kao na alat kojim centri moći ostvaruju svoje političko-gospodarske ciljeve. Iako je na početku 20. stoljeća takav utjecaj počivao na tradicionalnim metodama lobiranja i nagovaranja, ubrzo se javljaju pojedinci koji će interdisciplinarnim pristupom promijeniti tijek povijesti. Jedan od takvih bio je Edward Bernays koji je, primjenjujući spoznaje iz više znanstvenih područja, uspio stvoriti nekoliko modela prema kojima su interesne skupine mogle ostvarivati svoje ciljeve. Riječ je o počecima propagande, tj. odnosa s javnošću – discipline koju poznajemo i danas, a koja je nastala jedino i isključivo s ciljem zadovoljenja potreba i ciljeva određenih gospodarskih i političkih skupina.
Abstract (english)
This paper deals with the recognition of social phenomena that can be classified in the area of opinion control. Although history is full of examples in which the elites tried to control the people, the 20th century was imposed as a historical period in which the greatest socio-political rise was recorded. Along with industrial and economic growth new ways of gaining power are also emerging. On a "ordinary" citizen / customer / public / voter population, it is viewed as a tool to enable centers to fulfill their political and economic goals. Although at the beginning of the 20th century such an influence was based on traditional methods of lobbying and encouragement, individuals soon became aware of the changes of history by an interdisciplinary approach. One of these was Edward Bernays who, using the notions of several scientific fields, managed to create several models according to which interest groups could achieve their goals. It is about the beginning of public relations - the discipline we know today which was created solely in order to meet the needs and goals of certain economic and political groups.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:366391
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-12-27 09:24:45