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master's thesis
Društvena ekonomija: ekonomski učinci društvenih mreža
2017. urn:nbn:hr:156:433558
Rajić, Ivana
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

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Rajić, I. (2017). Društvena ekonomija: ekonomski učinci društvenih mreža (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:433558

Rajić, Ivana. "Društvena ekonomija: ekonomski učinci društvenih mreža." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:433558

Rajić, Ivana. "Društvena ekonomija: ekonomski učinci društvenih mreža." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:433558

Rajić, I. (2017). 'Društvena ekonomija: ekonomski učinci društvenih mreža', Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:433558

Rajić I. Društvena ekonomija: ekonomski učinci društvenih mreža [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:156:433558

I. Rajić, "Društvena ekonomija: ekonomski učinci društvenih mreža", Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:433558

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Metadata
TitleDruštvena ekonomija: ekonomski učinci društvenih mreža
Title (english)Social Economy: Economic Effects of the Internet Social Networks
AuthorIvana Rajić
MentorŽeljko Pavić (mentor)
Committee memberIvo Džinić (predsjednik povjerenstva)
Committee memberŽeljko Pavić (član povjerenstva)
Committee memberMarina Đukić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2017-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Specific Sociologies
Abstract
Ovaj diplomski rad prikazuje međuovisnost društva i ekonomije u obliku internetskih društvenih mreža. Kao uvod u glavnu temu sažima polje ekonomske sociologije koja se bavi upravo primjerima međuovisnosti društva i ekonomije. Ukratko su prikazane klasična i nova ekonomska sociologija te međuovisnost kulture i ekonomske sociologije. Zatim slijedi kratak pregled pojave internetskih društvenih mreža kao i glavne značajke izdvojenih društvenih mreža u ovome radu poput Facebooka, Twittera, LinkedIna i Instagrama. Ostatak rada posvećen je ekonomskim učincima internetskih društvenih mreža kao što su: traženje posla putem internetskih društvenih mreža, utjecaj internetskih društvenih mreža na ponašanje potrošača, korištenje internetskih društvenih mreža u poslu te marketing i oglašavanje na internetskim društvenim mrežama. Rad je potkrijepljen brojnim istraživanjima i nadopunjen vlastitim iskustvom i mišljenjem autorice.
Abstract (english)
This graduate thesis presents the interdependence of society and economics in the form of digital social networks. As an introduction to the main theme, it summarizes the field of economic sociology, which deals with examples of the interdependence of society and economics. It briefly presents the classical and new economic sociology as well as the interdependence of culture and economic sociology. After that introduction, there is a brief overview of the appearance of Internet social networks as well as the main features of social networks selected in this work such as Facebook, Twitter, LinkedIn and Instagram. The rest of the thesis is devoted to the economic effects of Internet social networks such as: job search via social networks, the impact of Internet social networks on consumer behavior, the use of internet social networks in the workplace and marketing and advertising on social networks. The paper is backed up by numerous researches and supplemented by the author's own experience and opinion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:433558
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-12-27 09:52:59