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master's thesis
Konzumerizam i konzumeristička kultura
2017. urn:nbn:hr:156:222648
Đukić, Tihana
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in cultural management

Cite this document

Đukić, T. (2017). Konzumerizam i konzumeristička kultura (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:222648

Đukić, Tihana. "Konzumerizam i konzumeristička kultura." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:222648

Đukić, Tihana. "Konzumerizam i konzumeristička kultura." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:222648

Đukić, T. (2017). 'Konzumerizam i konzumeristička kultura', Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 21 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:222648

Đukić T. Konzumerizam i konzumeristička kultura [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:156:222648

T. Đukić, "Konzumerizam i konzumeristička kultura", Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:222648

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Metadata
TitleKonzumerizam i konzumeristička kultura
AuthorTihana Đukić
MentorŽeljko Pavić (mentor)
Committee memberMirta Bijuković Maršić (predsjednik povjerenstva)
Committee memberŽeljko Pavić (član povjerenstva)
Committee memberMarina Đukić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in cultural management)
Osijek
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Specific Sociologies
Abstract
Ovaj rad bavi se fenomenom potrošnje, odnosno procesom stvaranja i razvoja društva koje se danas slobodno može nazvati konzumerističkim. Potreba za nečim novim, boljim i drugačijim dio je čovjekove prirode, a uz pomoć marketinga te su potrebe svoje zadovoljstvo pronašle u stalnoj i neprekidnoj potrošnji. Može li čovjek svoju sreću i zadovoljstvo pronaći u potrošnji, zapostavlja li zbog potrošnje socijalni aspekt života, postaje li sebičan, otuđen i lišen potrebe za sudjelovanjem u javnom životu? To su neka od najvažnijih pitanja koja muče filozofe, sociologe i laike kada je na rasporedu razgovor o vrijednostima konzumerističkog društva. Stavovi su podijeljeni, a jednostavan i cjelovit odgovor ne postoji. Kroz prikaz povijesnih čimbenika koji su utjecali na stvaranje i razvoj konzumerizma, prikaz osnovnih obilježja konzumerističkog društva te analizu antikonzumerističkog diskursa rad će pokušati dati dio odgovora na navedena pitanja.
Abstract (english)
This thesis deals with the phenomenon of consumption, or in other words with the process of creating and developing a society that can now freely be called consumerism. The need for something new, better and different is a part of human nature and with the help of marketing those needs needs have found satisfaction in constant and continuous consumption. Can a man find his happiness and satisfaction in spending, whether he is neglected by the social aspect of spending, becomes selfish, alienated, and deprived of the need to participate in public life? These are some of the most pressing questions of philosophers, sociologists and secularists when discussing the values of the consumer society. Opinions are divided, and a simple and complete answer does not exist. Through the study of historical factors that have influenced the creation and development of consumerism, the presentation of the basic features of the consumer society and the analysis of discourse of anti consumerism, the thesis will try to give a part of the answer to the questions mentioned above.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:222648
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-16 12:05:11