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undergraduate thesis
Celebrity kultura i odnosi s javnošću
2016. urn:nbn:hr:156:373265
Grbanović, Valentina
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Cite this document

Grbanović, V. (2016). Celebrity kultura i odnosi s javnošću (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:373265

Grbanović, Valentina. "Celebrity kultura i odnosi s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:373265

Grbanović, Valentina. "Celebrity kultura i odnosi s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:373265

Grbanović, V. (2016). 'Celebrity kultura i odnosi s javnošću', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:373265

Grbanović V. Celebrity kultura i odnosi s javnošću [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2016 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:156:373265

V. Grbanović, "Celebrity kultura i odnosi s javnošću", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:156:373265

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Metadata
TitleCelebrity kultura i odnosi s javnošću
Title (english)Celebrity Culture and Public Relations
AuthorValentina Grbanović
MentorIvan Tanta (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Odnosi s javnošću disciplina su koja je danas sveprisutna a čiji je glavni cilj utjecati na javno mnijenje. Svaki proizvod koji se nudi tržištu nastoji izazvati pozornost te priklonjenost samome sebi, a slavni pojedinci također predstavljaju proizvod koji nastoji od sebe stvoriti brand. Najuspješniji oblici brandiranja uspostavljaju se na emocionalnoj razini, te je zbog tog iznimno bitan prvi dojam koji se često stječe kroz medije. Celebrity kultura fenomen je kako današnjice tako i prošlosti koji se vezuje uz odnose s javnošću. Slavne osobe su javne osobe koje izazivaju pažnju javnosti i medija te ih vrlo lako možemo klasificirati u pet vrsta celebrityja. Rihanna kao svjetski poznata pjevačica dobar je primjer celebrityja. Iza nje stoji cijeli tim stručnjaka za odnose s javnošću koji planira svako njezino pojavljivanje u javnostii na društvenim mrežama, a „Anti-diary“ kampanja je za njezin posljednji studijski album te predstavlja uspješan primjer jedne kampanje u celebrity odnosima s javnošću.
Abstract (english)
Public relations is a discipline that is today omnipresent and whose main goal is to influence public opinion. Every product which is being offered on the market seeks to provoke attention, and famous individuals also represent a product that seeks to become a well-known brand. The most successful forms of branding are established on an emotional level, and because of that first impression that is often acquired through the media is very important. Celebrity culture is a phenomenon which is linked to public relations. Famous persons are public figures which are causing public and media attention and can easily be classified into five types of celebrities. Rihanna as a world famous singer is a good example of a celebrity. Behind her it is a PR team which plans every steps she takes in public and on social networks. The "Anti - diary" campaign is a campaign for her last studio album and it represents a successful campaign in celebrity public relations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:373265
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-07 12:12:33