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undergraduate thesis
Imidž i identitet struke i praktičara za odnose s javnošću
2016. urn:nbn:hr:156:830777
Malinić, Tena
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

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Malinić, T. (2016). Imidž i identitet struke i praktičara za odnose s javnošću (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:830777

Malinić, Tena. "Imidž i identitet struke i praktičara za odnose s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:830777

Malinić, Tena. "Imidž i identitet struke i praktičara za odnose s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:830777

Malinić, T. (2016). 'Imidž i identitet struke i praktičara za odnose s javnošću', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:830777

Malinić T. Imidž i identitet struke i praktičara za odnose s javnošću [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2016 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:156:830777

T. Malinić, "Imidž i identitet struke i praktičara za odnose s javnošću", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:156:830777

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Metadata
TitleImidž i identitet struke i praktičara za odnose s javnošću
Title (english)An Image and Professional Identity of a Public Relations Practitioner
AuthorTena Malinić
MentorIvan Tanta (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Odnosi s javnošću ili skraćeno PR (public relations), u posljednje su vrijeme postali uobičajena tema u svakodnevnoj komunikaciji ali i nezaobilazan čimbenik gospodarstva, politike, svijeta zabave te drugih javnih sfera. Pokazalo se poprilično teškim definirati rad u odnosima s javnošću te još teže pronaći univerzalno prihvaćenu definiciju što taj posao sve obuhvaća. Vrlo se često zamjenjuje ili poistovjećuje sa srodnim pojmovima, kao što su oglašavanje, promidžba, publicitet, promocija itd... Odnosima s javnošću sve se više pripisuje i konkretna moć u „popravljanju“ imidža i sprječavanju negativnog publiciteta. Jedni ih smatraju beskorisnima, a drugi ih zagovaraju. Za neke su odnosi s javnošću svemoćni, dok su za druge samo „prodavanje magle.“
Abstract (english)
Public relations or the abbreviation PR, have recently become a common theme in everyday communication but also an indispensable factor for the economy, politics, the world of entertainment and other public spheres. It turned out quite difficult to define work in public relations and even harder to find a universally accepted definition of everyting the job entails. Often it is replaced or identified with similar concepts, such as advertising, promotion, publicity, promotion, etc ... Public relations is increasingly being attributed to the specific power of "repairing" an image and the prevention of negative publicity. Some consider them useless, while others advocate it. For some public relations is omni-potent, while for others it is just "smoke and mirrors."
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:830777
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-08 09:25:35