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undergraduate thesis
American Influence on Globalization and Modification of the European Customs and Languages
2016. urn:nbn:hr:156:000154
Walz, Lea
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in library science

Cite this document

Walz, L. (2016). American Influence on Globalization and Modification of the European Customs and Languages (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:000154

Walz, Lea. "American Influence on Globalization and Modification of the European Customs and Languages." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:000154

Walz, Lea. "American Influence on Globalization and Modification of the European Customs and Languages." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:000154

Walz, L. (2016). 'American Influence on Globalization and Modification of the European Customs and Languages', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:156:000154

Walz L. American Influence on Globalization and Modification of the European Customs and Languages [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2016 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:156:000154

L. Walz, "American Influence on Globalization and Modification of the European Customs and Languages", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:156:000154

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Metadata
TitleAmerican Influence on Globalization and Modification of the European Customs and Languages
AuthorLea Walz
MentorTihomir Živić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in library science)
Osijek
Defense date and country2016-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Library Science
Abstract
Tema ovog rada bila je „Utjecaj Amerike na globalizaciju i modifikaciju europskih običaja i jezika“ i u radu sam pokušala objasniti kako je Amerika utjecala na Europu, njenu cijelu kulturu i perspektivu. Po definiciji Amerikanizacija je utjecaj koji američka kultura ima na kulture drugih zemalja, kulture kao što su popularna kultura, mediji, gastronomska ponuda, tehnologija, poslovne prakse ili političke tehnike. U svakom segmentu naše matične kulture danas imamo primjere utjecaja američke... More kulture na kulturu našeg društva. Kada se pogleda segmet jezika, engleski kao takav je jezik koji se najviše govori u svijetu. Internacionalni jezik s kojim ćete se uvijek pokušati sporazumjeti kada trebate komunicirati s osobom drugog jezika. U području umjetnosti, Amerika je izvor popularne kulture, a kao primjer toga je Hollywood koji je totalno promjenio shvaćanje filma kao umjetnosti. U književnosti se ističe kao jedan od mnogih uspješnih spisatelja, Ernest Hemingway, a zahvaljujući Americi imamo čak i novi sport, košarku. U ovom sam radu napravila kratak pregled utjecaja Amerike na različita područja koja su ujedno dio naše svakodnevnice. Rad sam započela s općenitim terminom Amerikanizacije, razradom termina i dodatnim objašnjenjem globalizacije kao usko povezanog pojma. To sam povezala s primjerom Halloweena, odnosno u hrvatskom jeziku prevedeno kao Noć vještica. Zanimljivo je da su čak i kršćani prihvatili taj američki običaj čiji su glavni elementi maskiranje, dubljenje bundeva, bacanja toalet papira na kuće i stabla, i sl. U daljnjoj razradi teme osvrnula sam se na američku kulturu i razna područja djelovanja na koja je utjecala. Riječ je o engleskom/američkom jeziku, umjetnosti, medijima, filmu, književnosti, sportu i glazbi, s tim da sam se u glazbi dotakla segmenta Novog vala koji je većinski promjenio smjer glazbe i formirao rock, funk, jazz scenu bivše Jugoslavije i postavio temelje za daljni razvoj glazbe ovih prostora. Nakon analize utjecaja na određena područja osvrnula sam se na poznate brandove koji su jednako tako, u velikoj mjeri, utjecali na kulturu društva Europe. Za kraj sam se dotakla jezika te kako je engleski jezik utjecao na europske, uključujući i hrvatski jezik. Posljednji je zaključak na temu Amerikanizacije i moj određeni stav prema temi ovog rada. Less
Abstract (english)
The subject of our work was American Influence on Globalization and Modification of the European Customs and Languages and in the paper we have tried to explain how America had influenced Europe and her whole culture and perspective. In definition, „Americanization or Americanisation is the influence which American culture has on the culture of other countries, such as their popular culture, media, cuisine, technology, business practices, or political techniques.“ In every part of our... More native culture today, we have some kind of influence, a little part of the American culture, . When we look at language, English is the most spoken language on the planet. In arts we have popular culture, Hollywood invented a completley new way of looking at motion pictures. In literature, we have Ernest Hamingway, and thanks to America we even have a very popular sport called basketball. This is only a short list of things which America brought to Europe. In this paper we summarised of American influence in different fields. First we reflected to the Americanization as an expression and what the term implies, and after that we disscussed a part about globalization. In a follow-up we stated an exampe of of Helloween, holiday which succedded to „take over“ whole Europe, even some Christians who elebrate on that day celebrate All Saints Day. Furthermore we elaborated American culture and its influance in different fields, such as language, arts, the media, motion pictures, literature, sports and music. In the field of music, we also elaborated the beggining of the New Wave in Croatia. The biggest American brands, which are very successful in Europe, are the next part of paper. In that category, listed are McDonald's, Starbucks, Levi's and Coca Cola. We went through the topic of language, how did English language influenced the European languages, and we also reffered to the changes in Croatian. At the end we concluded with our opinions on Americanization and gave our appraisal on the topic. Less
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:156:000154
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Librarian Science
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-08 10:55:35
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