This work reviews what is advertising and what kind of tricks use creators of commercials. What are the main decisions in the development of advertising and what message will be sent with commercials are the most important factors in the process of creating commercials. The work will give answer on the question of what role the media play in the process of advertising and whether advertising used to be more humane than today. Shall be revealed, the connection between advertising and the mass media, and which media forefront in advertising, but also and why so much money is spent on advertising. After that more detailed will be discussed what influence advertising have on children and youth. Are the children aware of advertising and can they differentiate them in compared to the television program. Children on the covers newspapers and articles automatically mean a larger number of units sold, and expect that they selling content well, they are main consumers. It is considered that they represent the three consumers in one, so from an early age corporations are trying to get them with commercials for whole life. Advertising among children can create problems in society, and in an effort to protect them most often mistakes make parents who, because of their failure, apologized to children in material form and consumerism so easily imposes from early childhood. What has recently especially emphasizes are commercials that to children are accessing with the imperative, respectively with the request that they must gather all. Although according to the Croatian Consumer Protection Act advertising that persuades children to directly purchase some product considered aggressive, such advertisements in Croatia are not prohibited. Some countries are seriously embraced the problem of aggressive advertising and regulate the laws of advertising which is directly addressed to children and banned that type of commercials to help them in a more humane childhood, but to us remains to take care of our children and help them grow up. In the end, with a short survey questionnaire, students and high school students were examined about the influence of advertising and commercials.