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master's thesis
Konzumerizam kao suvremena društvena ideologija
2014. urn:nbn:hr:156:332888
Jamaković, Žana
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

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Jamaković, Ž. (2014). Konzumerizam kao suvremena društvena ideologija (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:332888

Jamaković, Žana. "Konzumerizam kao suvremena društvena ideologija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2014. https://urn.nsk.hr/urn:nbn:hr:156:332888

Jamaković, Žana. "Konzumerizam kao suvremena društvena ideologija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2014. https://urn.nsk.hr/urn:nbn:hr:156:332888

Jamaković, Ž. (2014). 'Konzumerizam kao suvremena društvena ideologija', Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:332888

Jamaković Ž. Konzumerizam kao suvremena društvena ideologija [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2014 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:156:332888

Ž. Jamaković, "Konzumerizam kao suvremena društvena ideologija", Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:156:332888

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Metadata
TitleKonzumerizam kao suvremena društvena ideologija
Title (english)Consumerism as a modern social ideology
AuthorŽana Jamaković
MentorŽeljko Pavić (mentor)
Committee memberIvica Šola (predsjednik povjerenstva)
Committee memberŽeljko Pavić (član povjerenstva)
Committee memberAnđelko Mrkonjić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2014-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Specific Sociologies
Abstract
Rad se bavi konzumerizmom kao suvremenom društvenom ideologijom. Opisuju se brojni utjecaji medija i marketinga, čimbenici koji utječu na potrošače i glavne karakteristike potrošačke kulture. Detaljno se analiza utjecaj medija, osobito reklamne industrije, u nastanku i razvoju potrošačkog imaginarija koji mistificira čin potrošnje i vezuje ga uz kontrukciju identiteta u postmodernim društvima.
Abstract (english)
The thesis deals with consumerism as a modern social ideology. It describes variuos and manifold influences of media and marketing, as well as the factors affecting consumers and the main characteristics of consumer culture. A detailed analysis of the influence of the media, particularly the advertising industry, in the creation and development of consumer imagery that mystifies the act of consumption and creates identities in postmodern societies has also been presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:332888
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2016-08-18 17:14:40