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master's thesis
Potencijal muzeja u razvoju gospodarstva
2015. urn:nbn:hr:156:631422
Šerbedžić, Dunja
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in cultural management

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Šerbedžić, D. (2015). Potencijal muzeja u razvoju gospodarstva (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:631422

Šerbedžić, Dunja. "Potencijal muzeja u razvoju gospodarstva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2015. https://urn.nsk.hr/urn:nbn:hr:156:631422

Šerbedžić, Dunja. "Potencijal muzeja u razvoju gospodarstva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2015. https://urn.nsk.hr/urn:nbn:hr:156:631422

Šerbedžić, D. (2015). 'Potencijal muzeja u razvoju gospodarstva', Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 20 February 2025, https://urn.nsk.hr/urn:nbn:hr:156:631422

Šerbedžić D. Potencijal muzeja u razvoju gospodarstva [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2015 [cited 2025 February 20] Available at: https://urn.nsk.hr/urn:nbn:hr:156:631422

D. Šerbedžić, "Potencijal muzeja u razvoju gospodarstva", Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:156:631422

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Metadata
TitlePotencijal muzeja u razvoju gospodarstva
Title (english)The Potential of Museums in the Development of the Economy
AuthorDunja Šerbedžić
MentorVladimir Cini (mentor)
MentorMarija Mihaljević (mentor)
Committee memberLuka Crnković (predsjednik povjerenstva)
Committee memberVladimir Cini (član povjerenstva)
Committee memberMarija Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in cultural management)
Osijek
Defense date and country2015-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom diplomskom radu nastojali smo prikazati pojam muzeja, analizu muzeja u Republici Hrvatskoj, Marshallov plan za muzeje, funkciju modernizacije muzeja te uloge marketinga u funkcioniranju muzeja. Poseban je naglasak stavljen na potencijal muzeja u razvoju gospodarstva, a gdje se prikazuje relativno nova grana marketinga poznatoj pod nazivom nekonvencionalni marketing.
Abstract (english)
In this thesis, we have tried to demonstrate the concept of the museum, an analysis of museums in the Republic of Croatia, the Marshall Plan for the museums, the function of modernization of the museum and the role of marketing in the operation of museums. Special emphasis was placed on the potential of museums in the development of the economy, and a relatively new branch of marketing known as unconventional marketing has been shown.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:631422
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2016-09-04 13:09:11