This thesis develops and analyzes the feasibility of implementation of the idea of the establishment of the Children's Museum Legaland in Osijek. The project of establishing children's museum aims to create a new kind of cultural needs, enable the development of the cultural scene of the city of Osijek and "to brand" selected cultural product. Undeniable that the city of Osijek city of great opportunities and potentials, which are sometimes not used. As inspiration for this work served as the love of the author to his hometown, and the desire for change. The paper defines various terms, such as the organization of the project, the model projects in culture, marketing culture, cultural funding and development of the project idea in the end. In a layered interpretation of the themes we tried to connect theoretical knowledge with practice, and make strategic analysis of the project of establishing children's museums. When this procedure was used SWOT analysis as a kind of indicator of strengths, weaknesses, opportunities and threats of this type of project. Is explained in detail the contents of the children's museum called "Legaland" targeting, users, groups of children. Mission Children's Museum is the creation of new experiences and adventures learning through play. The contents of the museum allowed visitors to the development of cognitive, affective and psychomotor skills that would be tailored to age groups of children from four to ten. The vision of the museum is to create the need for cultural values of najrnije age. One of the goals of the museum is the employment of various professional personnel such as educators, teachers, librarians, media professionals and cultural managers. The main idea of this paper is to show the potential of the city of Osijek and its opportunity for further investment in the cultural sector. Example of children's museums has been freed from the social point of view because I would like to museum developed awareness of the development of cultural needs at an early age. From an economic point of view the goal is that children's museum becomes a valuable innovation investment, and to show the possibilities of financing such projects.