This paper presents the change from a negative perception of witches and wizards to a positive one, where the key factor of this overturn is J. K. Rowling’s Harry Potter. The change of perception is the result of a long-term and gradual process. Historical factors have caused anomalies in the paradigm and the main ones that stand out in this process are decline in power of the Catholic Church, scientific progress which has explained the phenomena ascribed to witches, development of relative social stability, realization of women’s rights and change in perception of women’s sexuality. According to the authors of Malleus Maleficarum, women were suitable to fall under the influence of Satan more than men, because of their supposed lack of intelligence and excessive sexual lust. More women were burned than men, because the absence of their basic rights made them easier targets. A mere suspicion was enough for accusation, and a confession of the accused (obtained by torture) was taken as evidence. Witches are an archetype stored in collective unconscious, which means its foundation remains the same and only content is changing. The same thing is happening with the concept of myth and J. K. Rowling has incorporated aforementioned elements in her work, which led to a good reception of Harry Potter. Although a more positive view of witches has been achieved, complete change of paradigm wasn’t realized because witches are the archetype and Otherness of human society.