In Croatia, a significant number of cultural institutions is financed by the state budget. Due to the economic crisis, during a certain period of time, the budget funds for the culture were decreasing therefore the cultural institutions had to, in a greater extent, turn to alternative sources of financing, among others to project financing, through which they could finance and implement their projects and programs. Planning, as one of the most important functions of management, is of great importance in the preparation and implementation of projects since it predetermines all activities of the project team in its extent as well as engaged resources and time schedule. The above shows that good planning is the determinant of business success. Models of cultural projects are divided into basic and complex shapes, and each of these forms is realized primarily because of its benefits for the community, but also for the achievement of a positive financial result of the cultural institution. Permanent learning and expansion of knowledge as well as gaining experience in the domain of planning and implementation of projects are crucial for the development of project activities of cultural institutions and for the implementation of quality and economically justifiable projects. Resulting, this paper presents the specifics of project planning and implementation of projects in culture.