From women's magazines with various tailoring patterns to fashion and style magazines with massive productions, fashion journalism with it's sudden growth in popularity dictates, suggests and embodies modern style. Due to various subjects in the field of fashion there's some uncertainty between the definitions of stlye, fashion and trend. Fashion journalism shaped everyday life for women in the recent past and is still to this day a subject of interest between women of various fashion interests. Clothing, and fashion and style that come with it, are important means of expressing your character and personality. With the society growing more liberal and with freedom of expression, various trends shape individual styles very commonly with the help of fashion journalism, social networks etc. The reader is offered latest information about fashion trends, paired with suggestions and guides about dressing fashionably and expressing your individuality and personality through the clothing. Vogue is considered the fashion bible, while the rest of the fashion magazines try to define their own style through thematical variations to attract a more specific audience. With friendly recommendations fashion magazines define their own style and suggest, not impose, variations in individuals styling by allowing the person to do their own picking while keeping their individual style and expression unhindered. This is done through information they learn in the fashion magazines, who are connected with the fashion industry creating a strong and inseparable alliance.