prikaz prve stranice dokumenta Utjecaj subliminalnih poruka i korporativnog oglašavanja u televizijskim sadržajima
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undergraduate thesis
Utjecaj subliminalnih poruka i korporativnog oglašavanja u televizijskim sadržajima
2016. urn:nbn:hr:156:877770
Azapović, Ines
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Cite this document

Azapović, I. (2016). Utjecaj subliminalnih poruka i korporativnog oglašavanja u televizijskim sadržajima (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:877770

Azapović, Ines. "Utjecaj subliminalnih poruka i korporativnog oglašavanja u televizijskim sadržajima." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:877770

Azapović, Ines. "Utjecaj subliminalnih poruka i korporativnog oglašavanja u televizijskim sadržajima." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:877770

Azapović, I. (2016). 'Utjecaj subliminalnih poruka i korporativnog oglašavanja u televizijskim sadržajima', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:156:877770

Azapović I. Utjecaj subliminalnih poruka i korporativnog oglašavanja u televizijskim sadržajima [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2016 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:156:877770

I. Azapović, "Utjecaj subliminalnih poruka i korporativnog oglašavanja u televizijskim sadržajima", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:156:877770

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Metadata
TitleUtjecaj subliminalnih poruka i korporativnog oglašavanja u televizijskim sadržajima
Title (english)An Impact of Subliminal Messages and Corporate Advertisements in the Televized Contents
AuthorInes Azapović
MentorIvan Tanta (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Simboli, poruke, oglasi, sve su to stvari i riječi s kojima se susrećemo svakodnevno. Mislimo na proizvode i gledamo reklame, kupujemo, ali ne zadovoljavamo potrebu. Upravo ta potreba za određenim proizvodom nije naša. Ona je sama proizvod oglašivača, koji na zanimljiv i pomalo zastrašujući način djeluju na našu svijest. Tjeraju nas da mislimo kako imamo potrebu za nečime iako ona nije stvarna, ona je samo pomoću simbola smještena u našu svijest i podsvijest. Sljedeći puta kada nešto kupujemo, trebamo se zapitati koliko nam je to uopće potrebno? Imamo li mi vlastitu volju ili nam je nametnuta? Svi filmovi, serije, reklame pa čak i animirani filmovi u sebi sadrže skrivene poruke i oglase koji nam se urezuju u podsvijest iako toga nismo svjesni. Manipulacija kreće onog trenutka kada pozornost posvetimo virtualnom, a toliko je jaka da ostaje u našim umovima zauvijek.
Abstract (english)
Symbols, messages, ads, they are all things and words that we daily meet. Thinking of products and watching commercials we than purchase, but don't get satisfied by it. It is that need, for the product that is not ours. She is the product of advertisers who affect our consciousness in a way that is interesting but a little bit scary. They make us think that we have the need for something, although the need is not real, but is just placed into our consciousness and subconsciousnes by symbols. „Do we need that?“ is what we have to ask ourselves the next time we decide to purchase something. Is our will ours or is it just imposed? Every movie, series, commercials even animated movies have hidden messages and ads that get inscribed into our subconscious although we are not aware. Manipulation starts from the moment we pay attention to the virtual but it is strong in such a way that stays in our minds forever.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:877770
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-05 08:40:46