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undergraduate thesis
Promidžba zdrave hrane i svjesnost konzumenata
2017. urn:nbn:hr:156:468290
Mihaljević, Šejla
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

Cite this document

Mihaljević, Š. (2017). Promidžba zdrave hrane i svjesnost konzumenata (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:468290

Mihaljević, Šejla. "Promidžba zdrave hrane i svjesnost konzumenata." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:468290

Mihaljević, Šejla. "Promidžba zdrave hrane i svjesnost konzumenata." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:468290

Mihaljević, Š. (2017). 'Promidžba zdrave hrane i svjesnost konzumenata', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:156:468290

Mihaljević Š. Promidžba zdrave hrane i svjesnost konzumenata [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:156:468290

Š. Mihaljević, "Promidžba zdrave hrane i svjesnost konzumenata", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:468290

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Metadata
TitlePromidžba zdrave hrane i svjesnost konzumenata
Title (english)Promoting Healthy Food and Consumer Awarness
AuthorŠejla Mihaljević
MentorIvan Tanta (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2017-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Završni rad na temu „Promidžba zdrave hrane i svjesnost konzumenta“ pokriva teorijski dio koji nas uvodi u teoriju društveno odgovornog poslovanja organizacije. U radu se također daje stvarni primjer poslovnog ponašanja poduzeća i odnosa s javnošću nakon izbijanja skandala. Osim teorijskog dijela i primjera poslovanja društveno odgvorne organizacije, rad se bavi pitanjem promidžbe zdrave hrane i svijesti konzumenata. Kroz trendove iz razvijenih dijelova svijeta kupcima se serviraju informacije, te ih „bombardiraju“ preko svih medija. Ekološka hrana je u posebnom trendu. Svijest potrošača i briga o vlastitom zdravlju i okolišu raste iz dana u dan. U globaliziranom svijetu kupci i potrošači imaju sve veći izbor proizvoda i usluga koje nude različta poduzeća. Na nama je da napravimo pravi izbor i informiramo se prije same konzumacije.
Abstract (english)
Final thesis on the subject Promoting healthy food and consumer awareness covers theory frame which introduces us with socially responsible organisation management. The aim of this thesis is to show real life example of business management and public relations after outbreak of scandal. Apart from theory and examples of socially responsible organisation management, this thesis analyze promoting healthy food and awareness of consumers on the subject. Through the trends from developed parts of the world, information is both served to consumers and all present through media. Organic food is becoming a special trend. Both consumers' awareness and self care, as well as environmental, is growing from day to day. In globalized world, buyers and consumers have more and more choices of products and service offered by different companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:468290
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-08 13:42:34